In order to raise awareness of the issues of the Copenhagen Summit, Earth's Friends co-founded the Ultimate Climate website. The movie created a buzz from the opening day of the summit. The internet user was invited to click on tornadoairlines.com to sign the challenging climate petition, it generated 200 000 signatures. The video reached 30 000 views before being taken over by many blogs. Quotations from the websites of Mass Media in France and abroad : (Le Monde...). Coverage on TV and Radio shows with massive audience : (C+, France 5, Direct 8, LCI, France Info ...).
Award : Prix catégorie "Grande Cause" - Grand Prix Stratégie des Marketing Services 2010